Friday, November 15, 2019
A Review on Client Side Load Balancing
A Review on Client Side Load Balancing Prof. Vikas Nandgaonkar, Prof.Prashant Dongare Harshal Mahajan, Awadhoot Lele, Akshay Gaikwad Abstract : Load balancing is an important issue while managing server resources in a cloud environment. The concept behind load balancing is to manage server load which includes number of resources like avaliable RAM,CPU bandwisth, etc as well as to manage incoming request on the server. In cloud environment, it is important that even small application requests from clients must be served with an appropriate response, but in convensional approach, it becomes difficult to serve small data resourcesover large ones. Here load balancing plays an important role by managing and distributing load from one server evenly across multiple servers. Our approach is to perform load balancing at client side which means to shift load management process at client side hence reducing servers load balancing overhead. Keywordsââ¬â string matching, experimental algorithms, text processing, automaton, pattern I. Introduction Cloud computing may be a new term within the computing world and it signals the appearance of a brand new computing. Cloud computing is Associate in Nursing on demand service within which shared resources, data, computer code and alternative devices area unit provided in step with the purchasers demand at specific time. Itââ¬â¢s a term that is mostly employed in case of web. the complete web is viewed as a cloud. Capital and operational prices is cut victimisation cloud computing. Load equalisation in cloud computing systems is absolutely a challenge currently. continually a distributed resolution is needed. Jobs canââ¬â¢t be appointed to acceptable servers and purchasers separately for economical load equalisation as cloud may be a terribly complicated structure and elements area unit gift throughout a good unfold space. Our aim is to produce Associate in Nursing analysis and comparative study of those approaches. Cloud computing could be a bunk meaning totally different things to different individuals. For some, its simply in our own way of describing IT (information technology) outsourcing;others use it to mean any computing service provided over the Internet or an identical network; and a few outline it as any bought-in laptop service you utilize that sits outside your firewall. Different types of cloud Based on the domain or environment in which clouds areà used, clouds can be divided into 3 categories: Public Clouds It is type of cloud which can be access fromà anywhere in the world and can be accessed by anyone. Examples of this cloud are Amazonââ¬â¢s or Googleââ¬â¢s cloudà which are open to all after specific SLA between user andà provider. Private Clouds In this type of cloud the specificà organizationââ¬â¢s or companyââ¬â¢s employee can only get accessà and it will be accessible only within organizationââ¬â¢s premisesà and by authenticating each and every user, it is not open toà all. Hybrid Clouds (combination of both private and publicà clouds) This types of cloud are combination of both publicà as well as private cloud. Most of the commercial use isà influenced by this type of cloud. Different services provided by Cloud Fig 1: Services of cloud.[1]. A. Infrastructure as a Service (IaaS) Means we have a tendency to area unit buying access to raw computing hardware over world wide web,such as servers or storage. Since we have a tendency to get what you would like and pay-as-you-go, this is {often|this can be} often said as utility computing. normal net hosting may be a straightforward example of IaaS: we have a tendency to pay a monthly subscription or a permegabyte gigabyte fee to own a hosting company serves up files for our web site from their servers. B. Software as a Service (SaaS) Means we use aà complete application running on someone elses system. Web-based email and Google Documents are perhapsà the best-known examples. C. Platform as a Service (PaaS) Means we developà applications using Web-based tools so they run on systems software and hardware provided by another company. So, for example, we might develop your own ecommerce website but have the whole thing, including the shopping cart, checkout, and payment mechanism running on a merchants server. Force.com (from salesforce.com) and the Google App Engine are examples of PaaS. Existing Load Balancing Algorithm A. Dynamic Load Balancing Algorithm: In a distributed system, dynamic load equalization is worn out 2 totally different ways: distributed and non-distributed. within the distributed one, the dynamic load equalization algorithmic program is dead by all nodes gift within the system and also the task of load equalization is shared among them. The interaction among nodes to attain load equalization will take 2 forms: cooperative and non-cooperative [4].Dynamic load equalization algorithms of distributed nature, typically generate additional messages than the non-distributed ones as a result of, every of the nodes within the system must move with each alternative node. A benefit, of this can be that though one or additional nodes within the system fail, itll not cause the overall load equalization method to halt, it instead would effects the system performance to some extent. Distributed dynamic load equalization will introduce Brobdingnagian stress on a system within which every node must interchange standing info with each alternative node within the system. In non-distributed kind, either one node or a gaggle of nodes do the task of load equalization. Non-distributed dynamic load equalization algorithms will take 2 forms: centralized and semi-distributed. within the initial kind, the load equalization algorithmic program is dead solely by one node within the whole system: the central node. This node is exclusively chargeable for load equalization of the entire system. the opposite nodes move solely with the central node. In semi-distributed kind, nodes of the system square measure partitioned off into clusters, wherever the load equalization in every cluster is of centralized kind. A central node is nonappointive in every cluster by acceptable election technique that takes care of load equalization at intervals that cluster. Hence, the load equalization of the entire system is completed via the central nodes of every cluster[4]. Strategies in Dynamic Load Balancing: 1) Transfer Policy: The part of the dynamic load balancing algorithm which selects a job for transferring from a local node to a remote node is referred to as Transfer policy or Transfer strategy. 2) Selection Policy: It specifies the processors involved in the load exchange (processor matching) . 3) Location Policy: The part of the load balancing algorithm which selects a destination node for a transferred task is reffered to as location policy or Location strategy. 4) Information Policy: The part of the dynamic load balancing algorithm responsible for collecting information about the nodes in the system is reffered to as Information policy or Information strategy. B. Distributed Load Balancing For the Clouds: (a) Honeybee Foraging Algorithm: In load-balancing operation,[2] every server takes a specific bee role with possibilities post exchange or pr. These values area unit wont to mimic the bee colony whereby an explicit range of bees area unit maintained as foragers ââ¬â to explore (px); instead of as harvesters ââ¬â to take advantage of existing sources. A server with success fulfilling asking can post on the advert board with likelihood pr. A server might at random select a virtual serverââ¬â¢s queue with likelihood px(exploring), otherwise checking for an ad (watching a waggle dance). In summary, idle servers (waiting bees) follow one in every of 2 behaviour patterns: a server that reads the advert board can follow the chosen advert, then serve the request; therefore mimicking harvest behaviour. A server not reading the advert board reverts to forage behaviour; pairing a random virtual serverââ¬â¢s queue request. associate degree corporal punishment server can complete the request and calculate the prof it of the just-serviced virtual server. Fig 2 :Virtual Servers and Advert Boards[2] II. Problem Statement To develop scalable, secure and fault tolerant client side load balancing application to leverage strength of cloud components[1] by using signature driven load management algorithm along with dynamic time wrapping[3]. Proposed System In our proposed model we establish cloud setup betweenà two computers using Ubuntu, xen and Eucalyptus onà peer to peer network. This can be discussed as follows- 1. Cloud Setup Creating cloud (test bed) by usingà (Ubuntu, Xen and Eucalyptus 2. Resource Monitoring monitoring criticalà resources like RAM, CPU, memory, bandwidth,à partition information, running process information andà utilization and swap usages etc. 3. Load Balancing load balancing algorithm forà homogeneous and heterogeneous architectures. 4. Testing In order to evaluate the performance ofà complete setup, need to deploy resource monitoring andà load balancing tools on test bed and evaluateà performance of our algorithm. A. What is Resource Monitoring? Cloud computing has become a key manner for businesses to manage resources, that square measure currently provided through remote servers and over the web rather than through the recent hardwired systems that appear therefore out of date nowadays. Cloud computing permits corporations to source some resources and applications to 3rd parties and it means that less problem and fewer hardware in an exceedingly company. rather like any outsourced system, though, cloud computing needs watching. What happens once the services, servers, and web applications on that we tend to have faith in run into hassle, suffer period, or otherwise donââ¬â¢t perform to standard? however quickly can we tend to notice and the way we tend toll can we react? Cloud watching permits America to trace the performance of the cloud services we would be victimisation. whether or not we tend to square measure victimisation in style cloud services like Google App Engine, Amazon net Services, or a made-to-order answe r, cloud watching ensures that every one systems square measure going. Cloud watching permits America to follow response times, service accessibility and a lot of of cloud services in order that we are able to respond within the event of any issues. B. Approach to Resource Monitoring Here during this section we tend to area unit developing Associate in Nursing application in java where we tend to area unit observance the node resources like RAM, CPU, Memory, Bandwidth, Partition data, Running method data and utilization by employing a Third Party merchant application like SIGAR (System data Gatherer and Reporter). Proposed Algorithm Client side load balancing system which leverages strength of cloud components and overcomes above mentioned disadvantages Signature Driven Load Management(SigLM) using Cloud The above algorithm works by capturing systemââ¬â¢s signature like available RAM, current CPU bandwidth available and other resources. Once captured, that value is compared with default threshold value and accordingly load like incoming requests is shifted to target node machine using Dynamic Time Wrapping (DTW) technique. Dynamic time wrapping works by considering source node as given by SigLM algorithm and makes some calculations to predict target node to which the load is to be shifted. This algorithm has better results than conventional algorithms with following advantages : Caption of resource signature. Scheduling by comparing signature of each server. 30%-80% improved performance than existing approaches Scalable, efficient and 0.0% overhead Dynamic time wrapping (DTW) for selection of target node at runtime. Client side means to perform load balancing before requests hit to server. D. Conclusion : In this paper we tend to created non-public Cloud setup mistreatment Ubuntu, xen and Eucalyptus which we tend to use as a workplace for closing implementation of DTW algorithmic program. we tend to conjointly did literature survey of existing resource observation tools additionally as load leveling tools and are available up with Associate in Nursing algorithmic program for various design with higher performance. In this paper we tend to discuss the implementation modules of Signature pattern matching DTW algorithmic program with the right flow diagrams that simplifies the work of Load Balancer. The planned metrics may be any refined by taking a lot of elaborate formalism for every module. References [1] Tony Bourke: Server Load Balancing, OReilly, ISBN 0-596-00050-2 [2] Chandra Kopparapu : Load Balancing Servers, Firewalls Caches,Wiley, ISBN 0-471-41550-2 [3] Robert J. Shimonski : Windows Server 2003 Clustering LoadBalancing, Osborne McGraw-Hill, ISBN 0-07-222622-6 [4] Jeremy Zawodny , Derek J. Balling: High Performance MySQL,OReilly, ISBN 0-596-00306-4 [5] J. Kruskall and M. Liberman. The Symmetric TimeWarpingProblem: From Continuous to Discrete. In Time Warps,String Edits and Macromolecules: The Theory and Practiceof Sequence Comparison, pp. 125-161, Addison-WesleyPublishing Co., 1983. [6] Matthew Syme , Philip Goldie: Optimizing Network Performancewith Content Switching: Server, Firewall and Cache Loadbalancing, Prentice Hall PTR, ISBN 0-13 101468-5 [7] Anthony T.Velte, Toby J.Velte, Robert Elsenpeter, Cloudà Computing A Practical Approach, TATA McGRAW-HILL Edition22International Journal of Advances in Computing and Information ResearchesISSN: 2277-4068, Volume 1ââ¬â No.2, April 2012 [8] 2010.Martin Randles, David Lamb, A. Taleb-Bendiab, A Comparative Study into Distributed [9] Load Balancing Algorithms for Cloud Computing, 2010 IEEE 24th International Conference on Advanced Information Networking and Applications Workshops. Mladen A. Vouk, Cloud Computing Issues, Research and Implementations, Proceedings of the ITI 2008 30th Int. Conf. on Information Technology Interfaces, 2008, June 23-26. [10] Ali M. Alakeel, A Guide to Dynamic Load Balancing in Distributed Computer Systems, IJCSNS International Journal of Computer Science and Network Security, VOL.10 No.6, June 2010. [11]à http://www03.ibm.com/press/us/en/pressrelease/22613.ws [12]à http://www.amazon.com/gp/browse.html?node=20159001 [13] Amazon Elastic Compute Cloud http://aws.amazon.com/ec2/. [14] M. Vlachos, M. Hadjieleftheriou, D. Gunopulos, and E.Keogh. Indexing Multi-Dimensional Time-Series with Support for Multiple Distance Measures. Proc. of SIGKDD, 2003. [15] Keogh and C. A. Ratanamahatana. Exact indexing of dynamic time warping. Journal of Knowledge and Information Systems,2004.23
Wednesday, November 13, 2019
A Call To Occupy Movement Essay examples -- Social Issues
The Occupy Movement has inspired a domino-like effect the world over, starting rebellions from the Americas to Asia. The universal vision of the movement is its aim to get the 99% to overthrow the rules decided and regulated by the rich, the powerful and the one percent for the greater benefit of the one percent. According to the anonymous writers of the official Occupy Movement page, ââ¬Å"to occupy is to embody the spirit of liberation that we wish to manifest in our society. It is to exercise our freedom to assemble. We are creating space for community, values, ideas, and a level of meaningful dialogue that is absent in the present discourseâ⬠(OccupyWallSt.org, 2011). The circulation of this idea to reach an extensive spectrum of people has never been as easy as it is in todayââ¬â¢s globalized world. The world, just a few decades ago, was very different from the world we see today. Today, information from one country can be accessed ten thousand miles away in a few se condsââ¬âand it is this type of access to information that makes the rebellions, sprouting all over, possible. The amount of different opinions and ideas people in todayââ¬â¢s society have is as great as the number of people who can access the Internetââ¬âthe main thing that makes our world as globalized as it is. And all these people with Internet access can take action through occupation. A person who occupies the very streets the movement is being done in is another voice to the 99%, trying to change the old ways of politicians and company bigwigs. And with the movementââ¬â¢s growth, people continue and join the fight against dated practices still trying to be pushed forward by governments all over the world. The occupiers fight back; they do not stay in the clear; they figh... ...Nov. 2011 . Beinart, Peter. "Occupy Wall Street Will Have Seismic Effect, Marks Split With Obama, Dems." The Daily Beast. 26 Nov. 2011 . Adam, Karla. "Occupy Wall Street protests go global - The Washington Post." Washington Post: Breaking News, World, US, DC News & Analysis. 26 Nov. 2011 . Moran, Lee. "Global protests: Occupy the London Stock Exchange takes over the City | Mail Online." Home | Mail Online. 26 Nov. 2011 .
Sunday, November 10, 2019
Dunkirk and the Battle of Britain Essay
Sources A, B and C all give information about what happened at the battle of Dunkirk and about the evacuation. All three sources were written by British people which means that the sources could be biased or contain incorrect information. Source A was written by Commander Thomas Kerr, a naval officer sent to organise the evacuation. Since the naval officer is British we can speculate that the source is biased. Thomas Kerr starts off by saying ââ¬Å"What a terrible night that was, for we had got hold of the odds and ends of an army, not the fighting soldiers.â⬠- this suggests to us that it was a horrible night, the soldiers they had got hold of were like the leftovers from the battle, they were depressed, hungry and they had low morale we know that this could be true because in the DVD we saw in class called ââ¬ËThe Finest Hourââ¬â¢, a documentary about the evacuation of Dunkirk from a BBC television series, we see soldiers like Peter Vaux who hadnââ¬â¢t eaten for 5 days and was very tired. This source tells us that they werenââ¬â¢t fighting soldiers which we can say is true because if all the suggestions above are true, we can truly conclude that the soldiers werenââ¬â¢t ready to fight. Thomas Kerr goes on to say ââ¬Å"There were hardly any officers, and the few present were uselessâ⬠- this implies that there were hardly any officers left because they could have been killed or captured during the evacuation, and for the ones that were their they were probably so taken aback by the events going on that they could no longer instruct. It could also tell us that the officers there were tired or injured, so they couldnââ¬â¢t do much. This could be biased because Thomas Kerr could be trying to make us think that the officers were useless to try and make him or other naval commanders look good. Thomas Kerr then says ââ¬Å"but our promise of safety, and the sight of our naval uniforms, resorted some order to the rabbleââ¬Å"- this tells us that the navy was promising the soldiers safety and that their ââ¬Ëgloriousââ¬â¢ uniforms resorted some order to the rabble, this can be seen as biased because Thomas Kerr is making us think that the navy was powerful and saying it as if though the navy were the leaders, he himself is a part of the navy and just wants to make them look superior and heroic. Thomas Kerr lastly says ââ¬Å"Their faith in the navy was pathetic; we could only do our best.â⬠- this suggests that the soldiers didnââ¬â¢t really believe in the navy that they thought of them as they did everyone else, it then suggests that they could only do their best. Overall, this source gives us a lot of information on what happened in the evacuation of Dunkirk although quite a bit of the information is biased, in favour of the British and the navy there is some truth in the source.
Friday, November 8, 2019
BMW group essays
BMW group essays Bayerische Motoren Werke, more known as BMW was founded in 1916 in Germany. The company specialized in making automobiles, motorcycles and software. The first mentioned was to become their main funding source, accounting for nearly 75 per cent of the companys sales. They were to become one of the top automobile makers in Europe. BMWs road to success has not been an easy one! During World War One the company was established to manufacture engines; in 1945 they were still leading manufacturer of aero-engines in Germany. When World War Two came to an end, the aero-engine market and BMWs capital equipment was under serious threat. Since Germany lost the war, the demand for aero-engines was temporarily non-existent. Even if there would be a demand, they would not get a part of it since BMWs main factory was now in the Soviet occupation zone. Trying to survive, BMW concentrated on automobile production, but without a focus, offering a wide range of cars. They produced everything from small bubble cars to limousines but failed to meet the markets demand. Facing bankruptcy in 1959, BMW found a powerful shareholder, Herbert Quandt. He would help the company to get things right again and only a couple years later they launched BMW 1500. This car helped BMW automobile brand to establish a reputation for engineering excellence. Today it is hard to single out a specific factor that contributed to the success that have made BMW one of the most profitable automobile manufacturers in the world. Therefore we will take a closer look into those factors in our description and analysis of BMW automobiles. The problem statement in this case and also considered as a future problem for the BMW group: How will they manage to retain their top position in the automobile industry on their own, without being forced to become a part of a merger or get acquisitioned? ...
Wednesday, November 6, 2019
Rational Choice Theory
Rational Choice Theory Sociology of religion According to Johnson, when defining the sociology of religion we look at the definition of the term religion as well as the task sociology has in the study of religion. Sociology plays an important role in the study as it involves the recognition of the social reality of any social phenomenon (Johnson 2).Advertising We will write a custom essay sample on Rational Choice Theory specifically for you for only $16.05 $11/page Learn More According to Johnson, sociology is the study of how human beings interact with each other within groups. It focuses on how such interactions have an influence on human behavior. In other words, sociology is a field of science that strives to explain the group dynamics and how the groups have influenced individuals and human activities. Groups influence human behavior as they change, shape, and modify an individualââ¬â¢s behavior in one way or another. Groupings exist in the family setting, educational pro grams, as well as peer associations (2). In this respect, religion can be a subject of sociological study as it falls within the constraints of a group. Religion is a group phenomenon because religious organizations tend to organize themselves in groups known as congregations, fellowships, dioceses, and denominations. In this case, sociology helps us understand religion as a social phenomenon (Johnson 3). According to Johnson, sociologists in attempting to define religion have come up with two forms of definitions. There are substantive as well as functional definitions. They go hand in hand in coming up with a clear-cut definition of religion. The substantive and the functional definitions provide a foundation in which one can understand the meaning of religion and the impact it has on the lives of the people. The substantive definition focuses on the nature of religion when it is at its core. In other words, it focuses on the essence of religion (9). On the other hand, the functio nal definition mainly focuses on the impact religion has to the people who practice the religion. In combining the two definitions, sociologists have defined religion to be a phenomenon whose subject matter involves the provision of answers to all questions. It is a phenomenon that is sacred, holy and one that has a supernatural bearing (13). At this point, the sociology of religion involves the description of the reality of religion. According to Johnson, sociology approaches all its subjects with neutrality as well as objectivity when describing reality. Religion is no exception despite its emotional nature and the immeasurable values attached to it. In other words, by the fact that religion qualifies to be a group phenomenon, its sociological investigation must be neutral and objective. In addition, the sociology of religion is of empirical nature. In any study including the study of religion, one must come up with the relevant empirical information and data. This involves factua l analysis, evidence, as well as verifiable procedures. In this case, the sociology of religion involves subjecting the study of religion to scientific methods (7).Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More The importance of the sociology of religion However, sociologyââ¬â¢s limitation in describing the reality of religion exists as it can only make conclusions on the phenomenon that can be perceivable. To support or dispute any sociological theory, the relevant empirical data and information has to accompany the study. In this case, the study of religion involves forces that are generally unperceivable as it is a sacred, spiritual, and supernatural phenomenon. In addition, religion encompasses emotions and faith, which are incapable of measurement (Johnson 8). In this respect, many have argued that sociologists cannot study religion, as they cannot describe the unobservable (Johnson 7). However, according to Yinger, empirical investigation may not be capable of fully revealing the essence of religion. However, its participation to the study of religion has a great contribution to understanding religion. The argument of the church stained window supports the relevance of the empirical study of religion. To fully admire the beauty and understand the message on the church stained window it requires one to be inside the church. However, the view from the inside constitutes a fraction of what one can learn regarding the window. One can only appreciate the context of the exterior framework when he is outside. In addition, in studying the stained church window we may consider information that does not relate with viewing the window from the outside or from the inside. For example, we may consider the reasons for its installation and make comparisons with other windows of the same nature. It is therefore, important in the study of religion to consider the soci ology of religion as an avenue to help us understand religion (4). The sociology of religion involves answering questions of religion empirically has the effect of amplifying our understanding. In other words, sociology can be an additional tool to further our understanding to the study of religion. Rational choice theory The rational choice theory strives to provide an explanation regarding the purpose of religion in the society. The essence of the theory is not only centered on religionââ¬â¢s persistence but also deals with the observation of ubiquity of religion within different societies (Bellah 19). The rational choice theory entails that human beings make social, economic, and political choices through rationalization. They can also make rational religious choices. Rational choices come about in instances whereby a person chooses not to address his opinion in a group whereby everyone has an opposing opinion.Advertising We will write a custom essay sample on Rational Choice Theory specifically for you for only $16.05 $11/page Learn More According to Johnson, constrains of human rationality are found within the extent of their understanding and the information they posses. In addition, human beings make rational choices based on their tastes and preferences. Rational choice theorists have introduced the aspect of supply and demand for purposes of understanding why people make certain choices that dictates their religious behavior. They argue that religion brings forth rewards and gains in which the religious people desire. For example, likeminded people fellowship together, provides emotional support to each other, and the promise of a brilliant life when one dies. However, the dynamics of demand and supply entail that for every reward or gain there is a cost. In this case, the cost comes in the form that one has to change his lifestyle to conform to what the religion dictates (37). In some instances, it may involve sacrificing oneââ¬â¢s leisure time to take part in the religious groupââ¬â¢s activities. According to Johnson, the rational choice theory does not strive to explain the origin of religion. The rational choice theory comes in to explain the reasons why people turn to the religious ideas and systems for answers, solutions, and protection (36). Yinger, Milton. The Scientific Study of Religion. New York: Macmillan, 1970. Print. Bellah, Robert. The Ritual Roots of Society and Culture, a Handbook of the Sociology of Religion. Cambridge: Cambridge University Press, 2003. Print. Johnstone, Ronald. Religion in Society, a Sociology of Religion. Pearson: Prentice-Hall, 2007. Print.
Sunday, November 3, 2019
Brand Management Case Study Example | Topics and Well Written Essays - 2000 words
Brand Management - Case Study Example The process of developing a brand is often lengthy and tedious. Besides being tedious and lengthy, a lot of care has to be taken throughout the process because it is a long-term venture in that once the brand is released to the public, it will remain there until maybe the owners of the brand decide to better it, withdraw or transfer it. The process ranges from getting the brand name also called the trademark (Belinda, 2000: p1), to the promotion and marketing of the brand before and after its release to the market.The brand itself is surrounded by a number of attributes whose absence means that there is no brand at all. Brand, therefore, may be said to be the sum total of all the intangible attributes of the product. These attributes include things like the name the presentation represented by the packaging, its history, its reputation, its pricing and even its advertisement approach. All these are necessary for the success of the brand in the marketplace but advertisement and market ing of the brand have greater stakes in the determination of the brand success. Marketing involves advertisement and it is synonymous to promotion. It is necessary that the public has to be aware of the product if at all they have to buy. As stated earlier, the brand can apply to both the product produced and the identity of the company itself. It is important that before the product is marketed, the company should be marketed first to prepare the public of what the company stands for, its values, commitments etc.... Besides being tedious and lengthy, a lot of care has to be taken through out the process because it is a long term venture in that once the brand is released to the public, it will remain there until maybe the owners of the brand decide to better it, withdraw or transfer it. The process ranges from getting the brand name also called the trademark (Belinda, 2000: p1), to the promotion and marketing of the brand before and after its release to the market. The brand itself is surrounded by a number of attributes whose absence means that there is no brand at all. Brand therefore may bee said to be the sum total of all the intangible attributes of the product. These attributes include things like the name the presentation represented by the packaging, its history, its reputation, its pricing and even its advertisement approach. All these are necessary for the success of the brand in the market place but advertisement and marketing of the brand have greater stakes in the determination of the brand success. Marketing involves advertisement and it is synonymous to promotion. It is necessary that the public has to be aware of the product if at all they have to buy. Therefore, marketing is very important as far as the marketplace success of the brand (Rik et al 2003). As stated earlier, brand can apply to both the product produced and the identity of the company itself. It is important that before the product is marketed, the company should be marketed first to prepare the public of what the company stands for, its values, commitments etc. This will help the public create associations when the product eventually hits the market. Brand marketing, in the sense of the corporate identity, is the management of the media and
Friday, November 1, 2019
Blogs Coursework Example | Topics and Well Written Essays - 500 words
Blogs - Coursework Example Basically, there is no conflict of interests between the two agencies. A couple of wrong approaches by the police officials should not be cited to brand the entire police force as wrong. KC Veatch(2008) in his article ââ¬Å"The Effect of Collective Bargaining on the Use of Innovative Policing,â⬠makes mention about ââ¬Å"three methods of innovative policing: citizen review boards, early warning systems, and the use of in-car camera systems.â⬠(Paper 14)The public is interested in getting service. In substance, it is not interested whether the powers are with the union representatives or with the management officials. But progressively, more and more powers are wrested by the latter as such they would be concerned in retaining the goodwill of the public. Policing is a responsive function. Just because there are bad elements in the public, policing becomes necessary. In an ideal society free from violence and negativities the question of policing does not arise. But to attai n such a perfect state is impossibility and the question of law enforcement comes to the fore. In the conditions obtaining today, unions continue to expand as such the community of utilizing collective bargaining has come to stay and will expand and it will be beneficial to law enforcement. The provisions of Constitution of America apply uniformly for all its citizens. There are no divisions like ordinary citizens and police citizens. When a police officer is being investigated, he is entitled for all the benefits of a fair trial like any other privileged citizen. Police officers work under tremendous stress and at times the disposition of the investigating officer seem bad, but finding solutions to the tough cases is not kindergarten stuff. The life of a police officer is filled with uncertainties and he too is aware of his constitutional duty to maintain
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